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Automakers across the country are frantically making plans to change their truck models in order to satisfy new regulations regarding fuel economy on all types of pickups. The new mandates that were passed by congress recently are another effort to reduce the United States crippling reliance on fossil fuels as well as to reduce overall pollution.
The new fuel economy regulations do not go into effect until 2016; however, automobile producers will have just one complete design rotation to make drastic changes to the overall weight and composition of their trucks. The new regulations have strict guidelines for trucks regarding fuel economy, with the average fleet fuel economy required to be 35.5 miles per gallon by the 2016 deadline. Light duty trucks will be required to boast a rating of at least 30 mpg. The fuel economy standard for light trucks is just under 25 miles per gallon.
Some companies like GM and Ford may attempt to reduce the overall weight of their full size pickups by more than 500 pounds by 2016. One way to shed weight from new vehicles is to use lighter metals and metal composites than what is currently used. Steel is a commonly used metal in pickup trucks of today but it is extremely heavy so automakers may decide to use lighter metal alloys and composite metals. While this may seem like a simple solution, these lighter metals are much more expensive than steel.
Some people have already voiced other concerns regarding what metals are used, saying that lighter metal composites may be unsafe when compared to standard steel. In addition, some consumers may be concerned that lighter trucks will not have the appropriate payload and towing capacity because of the lightweight materials that will be used.
Many auto producers are making the best of the new regulations by making it seem as if the new standards are their idea in many new television, print, and radio commercials. With this new advertising scheme, trucks will no longer just be known as rough and tumble blue collar workers of the automobile world, but also as money conscious and eco-friendly. While some automakers and consumers may not be completely on board with the new standards that will be implemented, the overall goal is an admirable one that will help reduce America’s reliance on non-renewable resources.




