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With the rising cost of gasoline, consumers have been adamant that lawmakers do something to correct this crisis. Well, it appears that the government has decided to take action with the preponderance of radio spots that criticize the Obama administration and their plans for fuel economy.
These ads were controversial to begin with, but as negotiations have been ongoing, most of the major players worried that they would only hinder this process rather than get their point across. The automakers actually had voted to cancel them, but less than 24 hours later, the messages were running on the radio.
This happened Thursday after a midnight oil burning session on Wednesday that had planned to relegate these ads to the scrap heap in Michigan and other states that have direct ties to the auto industry. However, the Alliance of Automobile Manufacturers decided to reverse their decision and go ahead with the campaign after much deliberation.
Source on the inside have indicated that this was not a unanimous decision to get rid of this campaign as several representatives of the auto companies as well as the Alliance board itself were not all notified of this decision. This lead to some heated internal debates the following day with a new vote called for to continue going forward.
The ads were running on Thursday in a few of the target markets and will be maintained throughout the following week according to spokeswoman Gloria Bergquist who confirmed this decision, but would not provide any further details to reporters.
She indicated that the ads are up and running and will continue to do so in the foreseeable future according to a statement released late Thursday evening. Bergquist also further speculated that the group didn’t expect to receive this amount of coverage on this issue. The upshot is that the Obama administration is targeting a fuel economy figure of 56 miles per gallon for the entire car fleet. This figure is expected to be reached by the year 2025, which means that automakers can expect to achieve a 5% increase in their fuel economy each year from 2017 to 2025.
This figure has been vehemently opposed by the major car manufacturers who have created the radio campaign to try and curry consumer favor against the plan. They point out the still precarious recovery of the industry along with consumer confidence as major roadblocks to the proposed changes.




