Drivers interested in some of the most reliable vehicles on the road will be interested to learn of a recent announcement from J.D. Power and Associates; Lincoln and Toyota rank the highest. Lincoln was an often overlooked brand in favor of other luxurious models. Changes in approach and design pushed Lincoln ahead of Toyota, Porsche, Jaguar, and Lexus in reliability.
Domestic brands largely rate at lower than imports in reliability. Even still, brands are not a good measure of the overall quality one should expect from a vehicle. Manufacturers such as Chrysler provided a fairly weak offering early on, but have further honed their automobiles into much more efficient machines. Judge a vehicle based on its individual merits and flaws, not by the brand as some would claim.
J.D. Power and Associates conducts and distributes several quality studies a year. The most recent one took stock of consumers’ opinions after a three-year ownership. Three years is generally considered long enough for any real problems to develop with an automobile, if they are going to. Overall, vehicle dependability has never been higher since J.D. Power and Associates started this study in 1990.
This ranking is great news for Lincoln as it enters an era when Ford looks to sink more money into the brand. Ford has since sold off European luxury brands Aston Martin, Land Rover, Jaguar, and Volvo. Freed money will undoubtedly be poured into advertising programs to help bolster sales of Lincoln and help grab consumer interest in the vehicles.
It should be noted that some of the vehicles featured in J.D. Power and Associates’ study were remodeled to fix problems and efficiencies at some point. Recalls were taken into consideration but they often did not cause the same kind of difficulty one would have with an unexpected breakdown.
Toyota Motor Corp. automobiles won seven of the available categories in the study. The 4Runner, Sienna, Tacoma, Tundra, and Prius all ranked highest in their respective categories. The Scion xB and Lexus RX also won their categories.
Ford scored in four categories with the highest dependability with the Lincoln MKZ and Navigator. The Ford Mustang and Fusion also ranked top in their divisions. GM and Honda both walked away with three categories of their own.
The study was conducted by J.D. Power and Associates; one of the leading arbiters of quality that consumers tend to listen to. Their study was conducted on approximately 43,000 owners of 2008-year model vehicles after three years of ownership. The study was conducted toward the end of 2010.