By now, just about everyone has seen some of the various television commercials that feature the new Dodge Dart. Some people have complained that the edgy advertising campaign has proven to be annoying. Nevertheless, it has helped Dodge to set the new vehicle apart from countless other cars in the same class. Nevertheless, customers should never buy a car solely on advertising anyway.

Sources say that the 2013 Dodge Dart will get 41 mpg with the Aero Package. Drivers might see this as an ironic situation. Optional extras usually drive down fuel efficiency numbers. Dodge says that the Aero modification is an implementation of “MultiAir Technology,” which apparently delivers the best combustion possible at any speed. This appears to largely be focused on increasing low engine rpm torque.

A 2-liter automatic Dart is only rated at 35 mpg highway. While this might still be a fairly decent figure, the efficiency drops down to 24 mpg in the city. A few commentators have criticized Dodge for including obsolete technology in the design. On the other hand, those same people weren’t so quick to criticize the Aero package. It seems that most of the criticisms focus on Dodge’s marketing campaigns as opposed to the vehicle itself.

Louvers in the grill are installed to control the rate of combustion on cars that feature the package. This is a huge boon to those who drive at a constant speed. A good deal of literature has been written extolling the virtues of hybrid cars. However, this package proves that the conventional engine is still going strong. Many drivers will probably opt for something like this if they feel that the boost in fuel economy is worth the money.

Optional extras are usually a waste. They reduce the efficiency of automobiles. Some drivers who are looking for purely practical rides will even opt for manual windows if they can. Each extra adds something more to the car that can go wrong. Dodge has a long way to go to convince levelheaded drivers that they need an additional extra. However, the Aero package is a good start towards developing a better class of conventional car.

Drivers may end up flocking to this sort of thing in droves. Considering the current state of the industry, Dodge might want to make a few changes to their marketing scheme. On the other hand, market figures could eventually prove that the critics were completely wrong the whole time.