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Franchise opportunities are abound in the United States, where the American dream is often obtained by franchising an already successful business or product. For many automobile dealers across the United States, an opportunity to continue living the American dream was handed out this week in the form of a Fiat franchise.
Fiat is an Italian automobile company founded in 1899. The name Fiat is actually an acronym that when translated from Italian means Italian Automobile Factory of Turin. Fiat is a successful company throughout the world, with many assembly factories in countries such as Brazil, India, and Poland. Fiats have not been actively sold and marketed by United States dealerships in more than two decades, so the opportunity to have a Fiat franchise is full of promise.
Many existing dealerships submitted proposals to Chrysler asking for permission to sell Fiats several months ago and the Fiat 500, a compact car, will begin hitting showroom floors in early March 2011. Chrysler received thousands of applications from dealership owners hoping to become Fiat distributors, many who are not currently associated with Chrysler or its subsidiaries. Of the more than 2,000 Chrysler dealerships across the United States, only a little more than 600 received formal invitations from Chrysler Corporation to submit franchise proposals.
For the time being, the Fiat 500 will be the only car model produced for sale in the states from the Italian based car company. Early reports state that there will be up to four different cuts or versions of the 500. A convertible, a sport edition, a petite four door, as well as a “High Roof” style. All of the cars will have a luxurious and unique Italian style that Fiat has been known for for many decades.
There are more than 115 markets that Chrysler has chosen to give franchises in. These areas have been thoroughly researched and show great potential to be big sellers in the area of compact cars. Fiat is often compared to the Mini-Cooper, but the 500 will actually be shorter, slimmer, and more streamlined than the Mini.
Anyone looking for smooth driving, gas saving compact car will have another choice on their car buying plate just in time for spring.





