Adding the growing list of foreign brands that have expanded into the US markets, Hyundai Motor America reports that they enjoyed record sales in the month of July. The company delivered 62,021 motor vehicles during the month, and that figure represents an increase of 9.5 percent over July 2011. This is an all-time July record for the company, and it seems to suggest that Hyundai Motor America is a stable and healthy brand at the moment. With current market conditions still sagging, this is quite an accomplishment.

The company has continued to make a name for itself in the field of fuel efficiency. Sales of Hyundai models that get around 40 miles to the gallon were up by 38 percent. This figure came to a total of 23,517 units. The Hyundai Sonata continued to hold steady from July 2011′s numbers. Demand for the Elantra continued to grow. Additional Coupe and GT models have driven sales of this somewhat unique vehicle.

Not every bit of news about the company has been good, however. Some models have actually suffered on the lot. Demand for the Hyundai Accent actually fell during the month of July. Supply shortages might have been at fault for this. Hyundai Motor America apparently had trouble delivering enough Elantra, Sonata and Accent vehicles. Their supply of vehicles is the lowest of all the major brands. The 27-day inventory that Hyundai has on hand at any time is actually less than half of the average industry inventory levels.

While the company considers this to be a major challenge, relief is on the horizon. Shipments of the Santa Fe from the West Point, Georgia facility has increased supplies of that vehicle. It seems that the new supply chain has also helped out dealers who need more Elantra GT and Coupe models.

The Veloster Turbo is becoming extremely popular as well. Hyundai Motor America is promising better availability of that model, which could help to keep sales high. Since supply chain problems seem to be holding back the firm, Hyundai needs to be able to conquer them in order to ensure continued dominance when it comes to future sales figures.