Buying A Car, Does Brand Loyalty Matter?
||By Anna Finger
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For most people who commute on a daily basis, buying a car happens several times over the course of a lifetime. Depending on the length of the trips one takes in a given day, this car buying episode could be more or less than others. We all know someone who has a car that is a somewhat older model, but only has a few thousand miles on it. But, then again, their trips only add up to a few miles every week. Then there is the person who has a fifty mile plus drive every day to their place of employment. A car that is only a few years old could easily have over one hundred thousand miles on it already. At the end of it all, cars and trucks wear out, and a new one will have to be purchased eventually.
This brings to mind what kind of car to buy. If you are a certain type of buyer who acts on what a car looks and feels like when driving, then chances are you have driven most every major brand. Made in America, or elsewhere, it has graced your driveway. As long as it fits your budget and needs, who cares what kind it is, right? There is nothing wrong with this kind of thinking at all and has certainly broadened your education of the automotive industry. Cars and trucks built today are the most reliable things a person can purchase, and all of them will go the extra mile and then some. If the color fits, go right on ahead and buy that car.
Then there is the steadfast brand loyal customer. No matter the model, the price or availability, only one brand will ever be found in their garage. This type of car buyer is still around, but is growing smaller in numbers as the years go by. At the risk of showing this author's true age, I can remember the day when people were referred to as a Chevy, Ford, or Mopar man. This was a tightly knit group, and very seldom did one brand customer intermingle with another. It was as if there was a secret handshake involved and you were not allowed to give it out. Brand loyal car buying is still a great thing in our country, and most of this type will trade, and buy a car every couple of years. The industry thanks them for that.
For most people though, buying a car boils down to one major factor. Money. Sure, we all like the new Z06 Corvette, but how many of us will actually afford one for an everyday driver? I bet we can count all of you on one hand. Buying a car has to be a practical purchase. Fuel economy, purchase price, insurance costs, and maintenance all have to be taken into consideration. The lower these figures are the better. As times get better, and the economy gets stronger, these strict guidelines will lessen. But, right here and right now, they must be thought of. Brand loyal or not, a certain criteria must be met.
Buying a car is still an exciting venture in ones life. A certain brand, or one that catches your eye just right, enjoy the moment and buy a car.