Whether we like it or not, generation-y is staring us right into the eye. This generation comprises of the youngsters born in the late 70's down to the early 90's. Generation Y grew up with the internet at their disposal and they are most likely, they are the end clients of used-car dealers. It is for a fact that the younger generation prefers to transact via the internet; from toiletries, to perfumes, apparel, electronic devices such as LCD televisions and digital cameras, and of course used cars. So dealers should prop-up their car inventories on line for this new breed of customers who are quite adept with the use of technology.

The net used to be the domain for the sale of brand new cars, where prospective buyers gauge the performance of the vehicle before going to a car dealer for a test drive. This practice was however superseded by the used car business with over 50% of used car deals now transacted on line. The age bracket for buyers below 35 years old jumped to 75% and that figure still does not take into consideration buyers from generation-y .

The coming decade will be a test of wills, as kids of generation-y will go into full gear shopping via the internet for almost all items and again including used cars. Therefore, dealers should not be caught napping or they would surely miss out on this emerging market.

The used-car business is indeed a promising segment, with sizable profits ranging from average to extra-high levels. Compare a new car that retails at $ 28,000 and leaves a margin of profit of around $ 1,400. For a used car, the mark-up averages $ 1,700 for a $ 15,000 pre-owned vehicle as per statistics from NADA. While majority of deals are performed online, used car dealers have not matched the demand with an overwhelming presence on the internet. There are some issues that need to be addressed to increase dealer presence online and pump up used car sales as well.

One of the reasons that limit the online presence of many car dealers involves photography issues. Many buyers need to see the product clearly to enable them to visualize the vehicle. If what is presented is uninteresting, then expect clients to browse other websites instead.

A word of advice, hire professionals or train your staff to shoot clear and crisp photos of your inventory. Remember that used car prices drop to 20% after being in the lot for more than 20 days. Likewise, always update your inventory. An outdated inventory should never be an option in the first place. Moreover, use your website to promote your inventory as well as your services. After all, success is dependent on how you treat the advertisement.

With all these in place, you surely will not miss out on the earning potentials of the generation Y segment.