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In many countries throughout the world, having a car is virtually a necessity. Developed societies are so spread out that everyday life is difficult to conduct without a personal vehicle. For these reasons, the sale of new vehicles has been a lucrative field since the development of the Model-T.
However, the troubled financial climate of late is affecting the purchasing power of consumers world-wide. This phenomenon is in turn affecting industries across the board. New car manufacturers have not escaped the effects of the credit crunch and a depressed economy.
According to CSM Worldwide, a forecasting service, the 2009 output of new automobiles in North America is expected to drop 9% from this year's numbers. This drop would put North American car manufacture levels at an 18 year low. International auto manufacturing output is dropping as well. The Japan Automobile's Manufacturers Association reports that automobile production in Japan dropped by 10.9% in August 2008 as compared to output from August of the previous year. This was the first time in 13 months that Japanese auto production dipped below the levels from the same month in the previous year.
This fall in new car output can be attributed to the economical issues which are currently at the forefront of the public's concern. The sub-prime mortgage crisis and the
failure of several large banking and loan establishments have made credit less available, and more difficult to qualify for. As a result, the purchases of new vehicles are
down because less people can get approved for financing.
In addition, today's consumers are concerned about the environment and the price of fuel. While SUVs experienced a big sales boom in previous years, potential buyers are now balking at purchasing cars with lower fuel economy. Consumers can expect to continue to see falling production of SUVs and trucks, while the automobile industry will most likely increase the output of fuel efficient, smaller vehicles to make up the difference.