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The Volvo S Series is Volvo's lineup of luxury sedans. Being a famous manufacturer of luxury family vehicles while having a special emphasis on safety, the S Series carries Volvo's reputation for quality and safety into the more professional world of luxury sedans.
Volvo's first S Series vehicle was the 1997 S90. This sedan began the gradual transformation of Volvo's image of the boxy car, to a leader in the manufacture of sleek, sexy vehicles that perform at a high level. This transformation led by the Volvo S Series has allowed Volvo to continue being a leader in safer automobiles, while also attracting customers whose primary interest is style.
The biggest selling point for the Volvo S Series (or any Volvo, for that matter) is and always has been safety. Through the years, Volvo has worked hard to earn the reputation as the world's safest car. They have done this by being on the cutting edge of safety technology such as air bags, and passenger crash cages. Volvo's commitment to safety gives the brand an identity in today's difficult market, which guarantees high resale values for used Volvos.
When you are dealing with the Volvo S Series, it's really difficult to come up with a downside to the line. These are luxury vehicles for a professional market. Aside from personal taste, the only possible downside to the Volvo is a necessary side effect of their safety-first engineering. Volvos are designed to protect the drivers and passengers by sacrificing the vehicle itself. Such features as special crumple zones and breakaway engine mounts can cause a Volvo to be totaled where another make of car might survive. Happy Volvo owners who walked away from catastrophic accidents consider this a small price to pay.
Looking into the future, the Volvo S Series will continue to evolve in the direction of classy, sleek styling. With an eye on the environment and today's economic world, Volvo is striving to improve the efficiency of the S Series by making them smaller and sleeker. The goal is to continue to make gains in the styling department while maintaining Volvo's sterling safety reputation. The Volvo S Series, is Volvo's statement to the automotive world that luxury, and staying safe can combine into making one of the world's greatest cars.