Effective Marketing to Sell My Car
||By Anna Finger
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|Find out how our service keeps you from answering emails and taking calls to sell your car. We eliminate the aggravation caused by selling privately.
Manufacturing the best product on the market does not mean much if the public does not know about it. That is why companies invest money into advertising. It is not enough to simply offer up a product and expect people to jump on it. The product needs to be marketed effectively to the public.
There are still many articles out there advising that you post advertisements in your local newspaper and auto trader magazines to help sell your used car. That was great advice 20 years ago before everyone converged on the Internet to share information. Today, newspapers are floundering as more and more people get their information from the Internet. Some experts predict that traditional books will be obsolete within a few years thanks to electronic readers and the Internet. Times have changed. Methods of marketing need to change with them.
Traditional paper media is an inefficient means of reaching multiple people. If your local newspapers and auto trader magazines have an online equivalent; it is worth putting an advertisement in. Otherwise, it is simply a waste of time and effort that could be better spent on useful activities.
Two of the most popular websites to sell or barter through are eBay (www.eBay.com) and Craigslist (www.craigslist.org). These two sites are go-to websites for many individuals that are looking online to buy a used car locally. It should be stated that any meetings orchestrated through the Internet should be done in a safe way. Have a friend with you or meet in a public place rather than at your residence.
Reaching a potential buyer requires a well constructed listing that provides useful information on your used car. Before including a piece of information, screen it with this simple question, "If I was buying a used car, would knowing this information help me decide?" If the answer is "no", then leave it out. In today's economy people are more interested in saving money and reducing the cost of their fuel expenditure.
Include information on any recent work and upkeep that was performed on your used car. Make a note of how closely the oil change schedule was followed, tune-ups performed, and the miles per gallon the vehicle gets. Recent replacements of things like tires, brakes, or a battery empowers the buyer to save money by buying your used car. Get your used car's Carfax (www.carfax.com) VIN history and make a note that you have it available to interested parties. It costs you a small fee but is well worth it as it projects confidence in your used vehicle.
Do not include information like color in the text listing. You need pictures. Pictures grab attention where text solely will get skimmed over. Do not take fuzzy pictures with a camera phone. If you do not have a camera, buy a disposable at any local hard goods store. Snap the whole roll on your vehicle in good lightning and after a thorough cleaning. Include shots of the interior if it is in good condition. Have the pictures put on a compact disc when developed for convenience.
The final consideration for constructing any effective advertisement is enabling the right people to find it. Include your zip code, city, and state in the text of the listing. Users will search for things like "YourCityName Used Cars" or "YourZipCode Used Cars". That goes for search engines in addition to localized website searches. Running those terms through a search engine will also help turn up online directories that serve your location to post additional listings and reach a larger audience.